Aston Villa and #BrumTogether join forces to provide clothing support

The Aston Villa Foundation, Active Wellbeing Society and wider #BrumTogether network have teamed up to collect clothing from across the city and redistribute it to vulnerable residents.

The Foundation is collecting clothes from grassroots organisations and organised street collections across Birmingham, to date includes support and donations from organisations such as to RAF Air Cadets Squadron 425 (Aldridge), Total Football Coaching and The Life House as part of the Wear & Share initiative.

The indoor football facilities at Villa Park have been turned into giant storage, sorting and distribution warehouse for the clothes, which will be distributed by #BrumTogether and the Aston Villa Foundation.

The Aston Villa Academy building transforms into giant storage, sorting and distribution warehouse for the clothes

The launch of Wear & Share comes on the back of the work already being delivered by #BrumTogether, which includes providing vulnerable and disadvantaged individuals and families with food and hot meals and baby, hygiene and children’s pack donations.

The Aston Villa Foundation is also working with The Active Wellbeing Society to expand the reach of their Villa Kitchen initiative. Fresh meals are being prepared in the stadium kitchens and distributed through charities and community groups to some of the most vulnerable people in the city. At the last count, over 600 meals were being cooked and distributed on a weekly basis through a network of community partners.

Jen Tullett, Neighbourhood Engagement Officer at the Aston Villa Foundation, said: “We are delighted to be partnering with The Active Wellbeing Society and other community groups on the Wear & Share project.

“This is a coordinated response to a need that has been identified by those working with people and communities facing the biggest challenges during this difficult time. We are more than happy to utilise our facilities, staff and networks to help to try and address this need.”

Karen Creavin, Chief Executive of The Active Wellbeing Society, said: “Wear & Share is the next phase of the #BrumTogether campaign. Our aim is to reach out to and support those who most need help during these challenging times – not only does this involve providing them with food and other and other essential supplies, but clothing too.”

#BrumTogether is a city-wide network of more than 60 partner organisations, charities
and groups in Birmingham, co-ordinated by The Active Wellbeing Society. The network is working together to help the community and provide people most in need of essential support and services.

As of May 17, 21,814 food parcels, 6,836 cooked meals, 458 bulk food orders, 1,371 dedicated hours of phone support and 9,303 phone calls have been provided/dealt with by #BrumTogether.

Organisations wanting to get in touch to either donate clothing or arrange clothing collections for those in need, please contact us on 07595 914685 or 0121 728 7030, or email us on

The wider #BrumTogether campaign is also:

  • Providing a befriending phone chat service – for anybody who feels isolated and lonely and could do with a friendly chat
  • Running virtual wellbeing activities – that are updated every week and include sessions, such as Zumba, Pilates, Poetry with Punch and Understanding & Managing Anxiety
  • Sharing positive stories of people coming together to support each other – to help capture and celebrate all of the many acts of kindness that are taking place city-wide

Anyone who would like to receive a Wear & Share donation can click here to find out more.

To find out more about #BrumTogether, click here.

People interested in making a donation to support the campaign (all money received will go directly to the purchase of food items, hygiene packs, baby packs and activity packs for kids) should click here.